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CMOs face two main problems as it relates to their digital presence:
- Their company has developed many digital initiatives in reaction to specific needs, leaving gaps in the internal knowledge, perception, processes and overall strategy of their digital presence.
- Externally, these digital initiatives are often not connected with one another and with traditional outreach in a way that maximizes their impact and ensures that all elements of outreach are cohesive.
PepperDigital has launched the Digital Network Assessment as our way to help companies locate and correct these issues. The DNA ensures that clients are efficiently using their digital resources to build and sustain internal and external relationships, particularly in four focus areas: sales, intellectual property, internal communications and crisis management.
Our service has been designed to highlight a company’s own perceptions about the quality, quantity, and organization of its digital initiatives. The Digital Network Assessment identifies the vertical and horizontal gaps in digital strategy and process and focuses on concrete issues that can be solved within the organization to improve its digital aptitude and efficiency.
We have consistently found correlations between the quality of a company’s digital content and dialogue and its internal processes managing these elements. Our assessment focuses on how information, communication, and internal resources are managed in relation to a company’s initiatives online. The DNA starts with a 60-question survey of employees who have an impact on a corporation’s digital presence from throughout the organization. Questions center on a variety of touchpoints and issues, including:
- Corporate Website
- Online Video
- Blogs
- Social Networks
- Podcasts
- Other Digital Platforms
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- Internal Infrastructure
- Marketing Budget
- Digital Measurement
- Government Regulations
- Managing Multiple Audiences
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