Sales Nothing is more important with many companies than directly tying their digital presence to selling products or services. Are your organization’s various digital sites providing appropriate avenues for generating sales? More fundamentally, is your digital messaging aligned with the messaging used by your sales force? Do the two divisions communicate frequently and efficiently? The PepperDigital team brings years of expertise with Peppercom’s focus on pain-based selling to the digital space through this specialized DNA analysis. We work with clients to assess where a company’s gaps exist between their sales focus and their digital presence to find ways to streamline those messages.

Internal Communications While most companies agree that their external digital presence should be a priority, many organizations have not been as successful at implementing these social tools to revolutionize and streamline internal communication. What tools are appropriate for an organization’s culture, and how do you balance introducing these tools with actually getting employees to use them? The PepperDigital team brings its expertise on how digital tools meet specific needs inside the organization with this assessment, inquiring among employees throughout the organization how they use digital tools for employee communication and identifying where the major barriers to streamlining internal digital communication exist.

Intellectual Property Very little bewilders brand managers today more than how to appropriately handle intellectual property in a digital age. On the one hand, the company is tasked with promoting the brand by pushing out messaging via the blogosphere, user-generated content, and other forms of “word-of-mouth” marketing, to provide new opportunities to develop relationships with target audiences. On the other hand, marketers are tasked with protecting and policing a brand’s use as well. How can a company strike the right balance between these two seemingly contradictory needs? The PepperDigital team looks at the major legal and reputational concerns surrounding an organization’s intellectual property, weighed against the growing voice of a company’s various audiences in a digital age. How does an organization balance collaborating audiences with prohibiting the use of trademarks and copyrighted material? This assessment takes the internal temperature as to where the corporation is and should be devoting its focus around its intellectual property. The PepperDigital team analyzes where internal disconnects lie within the organization around how to deal with these issues.

Crisis Management There’s little doubt that reputational crises can not only develop rapidly in a digital age, but the ease-of-access to communication platforms by millions means that such crises can grow exponentially. However, a strong digital presence can give a company a variety of ways to respond rapidly, efficiently and effectively to crises. What infrastructure and processes need to be in place for a company to be prepared to respond? PepperDigital takes years of crisis management expertise here at Peppercom through initiatives such as our CrisisRx offering and applies those principles to online social platforms. Our team provides clients with an holistic assessment of how a company is prepared to handle communicating and reacting to a crisis, both internally and externally.