The in-depth and multi-tiered process of the Digital Network Assessment launched out of PepperDigital’s focus on the internal gaps that affect a company’s external digital presence. This initiative launched in its beta phase as “The Digital Aptitude Test,” and we have since evolved our offering to include a robust assessment and checklist of recommendations, as well as special focus areas in sales, crisis management, intellectual property, and internal communication in the digital space.
Closing the Gap With the C-Suite: Digital Times Call For Digital Measures
PRNews, October 13, 2008
Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professional to educate their C-suites as to how to understand new audiences and adjust their strategies accordingly. But that is easier said than done, as many corporate leaders are still skeptical of digital media–the crux of the modern business transformation.
“For whatever reason, communications executives get digital media, and [the C-suite] doesn’t,” says Steve Cody, managing partner of Peppercom. “They think it’s dangerous because of the perceived lack of control. They think it’s a passing fad. They think there is a lack of ROI. [Those] are fallacies, but it’s the conventional wisdom among the C-suite.” Read more here.
Expert Q&A: Sam Ford, director of customer insights, Peppercom Strategic Communications
PRWeek, September 16, 2008
PRWeek: Why was the Digital Aptitude Test developed?
Sam Ford: The Digital Aptitude Test focuses on specific Web 2.0 issues that can be repaired to improve a company’s digital aptitude. Our goal is to gather the internal perception of where the company is at online, where it’s headed, and then empower communication professionals to take the results to senior leadership in a language they understand, demonstrating the value of digital and what needs more attention. Read more here.
What’s Your Company’s Digital Aptitude? New Tool from PepperDigital Holds the Answer
Mini-Test at www.digitalaptitudetest.com enables business executives to quickly top-line gauge their organization’s digital aptitude
NEW YORK — September 9, 2008 – PepperDigital, a Peppercom service offering, today launched a proprietary tool that will provide communication professionals with the power to assess their company’s precise thoughts, feelings and actions about current internal and external digital communications. The Digital Aptitude Test is a diagnostic tool designed to provide clear details on a company’s digital strengths and weaknesses and match future communications efforts with overall business objectives.
According to PepperDigital’s survey of more than 500 communication professionals earlier this year, the greatest impediments for a successful online presence in many companies are internal gaps of knowledge about, perceptions of, and budget for digital initiatives. This tool looks not only at where a company’s digital offerings are according to best and worst practices but also how the organization perceives the quality, quantity, and organization of online initiatives. The Digital Aptitude Test identifies vertical and horizontal gaps in Web 2.0 perceptions and focuses on specific issues that can be repaired to improve a company’s digital aptitude.
The full release is available here and below.
Download dat_press_release.pdf
Digital Delay — Why Are Clients Resisting Your Cyber-Capabilities?
The Firm Voice, August 27, 2008
The Council of PR Firms conducted a survey to gauge the barriers PR firms face when selling digital capabilities to clients. View the results here.
Peppercom Adds MIT Researcher as Director of Customer Insights
Newly Created Position will take Firm’s Digital Offerings to the Next Level
NEW YORK — May 28, 2008 — Peppercom, a strategic communications firm headquartered in New York, today hired Sam Ford as the Director of Consumer Insights. Ford, former project manager for the Massachusetts Institute of Technology’s Convergence Culture Consortium and MIT Comparative Media Studies instructor, will play a key role leading Peppercom’s PepperDigital practice in research and analysis of audience behaviors and media trends. Read the story here.
Digital Doubts and Disconnects: Survey of 500 Communications Professionals Finds Companies Unsure if their Web Marketing Works
Many Firms Fear Falling Behind Competitors, Yet Increasing Budgets Only Slightly Over Next Year
NEW YORK — March 11, 2008 /PRNewswire/ — The digital divide has taken on a whole new meaning as companies grapple with how best to use the Web to drive marketing and sales efforts and outperform the competition, according to a new survey by Peppercom and PRNews. Read the story here.
