This 7-question mini-Digital Network Assessment can get you started. What are your company’s digital strengths and weaknesses? How might your company improve its corporate digital presence and move forward in a digital age?

CMO’s face both internal and external problems with their company’s digital presence:

With digital products often launching in reaction to specific needs, what strategic and tactical gaps exist within the company’s digital initiatives?  (See Linked Answer in “Taking the DNA”)

How do these internal gaps affect the company’s external presence?  (See Linked Answer in “Taking the DNA”)

PepperDigital’s Digital Network Assessment is our way to help companies locate and correct these issues. Our “DNA” assessment (hyperlink) helps to ensure that clients are efficiently using their digital resources to build and sustain internal and external relationships. In addition to our primary assessment, our team specializes in analysis on four issues as they relate to a company’s digital strategy:

• Sales (Link)
• Intellectual Property  (Link)
• Internal Communications  (Link)
• Crisis Management    (Link)